As a Content Creator at ESSNCE, I played a key role in aligning website content with social media strategies to create a unified brand experience. Collaborating with the marketing team, I focused on delivering engaging digital content that resonated with the target audience and supported the company’s overall image. I also assisted in editing material for our social channels, mainly creating Tiktoks.
In my role, my primary focus was to continuously enhance the online shopping experience on ESSNCE’s website.
I improved product imagery by creating visuals that better conveyed fragrance profiles and managed customer service features such as the Help Center and chat, optimizing automated flows to provide quick answers and reduce customer service workload.
I also participated in, and occasionally photographed, campaign material.
To improve the user experience, I analyzed web recordings and heatmaps using Hotjar and restructured the website’s navigation to make it more intuitive for customers.
A major project involved designing a prototype for the new website, soon to be launched, with a focus on both functionality and aesthetics.
Additionally, I managed product launches by ensuring that both customer-facing information and system settings, such as updating bundles, were accurately configured.
I have also written copy aiming to be SEO-optimized and edited TikTok videos to support social media campaigns.
Link to prototype is available on request.
In my role, I gained experience in maintaining and optimizing Shopify, including managing stock updates, creating product pages, and organizing product series to enhance the customer experience. I also gained experience in designing and implementing email workflows in Klaviyo, such as order and shipping confirmations, while contributing to strategies for improving customer communication. Additionally, I worked with Gorgias to set up automated flows and manage the Help Center, streamlining support processes for greater efficiency. My involvement in product photoshoots helped further develop my content creation skills, allowing me to transform visual concepts into engaging content for the website.
