GOGO GAGA is a vibrant restaurant and bar dedicated to promoting a welcoming environment where everyone is encouraged to embrace their playful side and get goofy. The place aims to be appealing to a diverse audience ranging from individuals in their 20s to 40s. Chosen brand colors and typefaces enhance the quirky approach while maintaining a soothing visual appeal. This project showcases the Instagram marketing, menu layout and eye-catching posters and flyers crafted to captivate the target audience.
Inspired by the charming chatter of children as they explore how to talk, the name captures the playful essence that defines this place. The logo draws inspiration from a sense of craziness and unpredictability. Combined with the name, it piques curiosity without fully revealing the brand's essence. The slogan “Dinner & Drinks” then clarifies what the brand is to the audience.
The vibrant palette is toned down with the help of darker nuances and clear sans-serif typefaces, maintaining the whimsical ambience without overwhelming the audience. The script typeface aims to create contrast and is only used in special occasions and special messages. The marketing language embraces a playful tone, yet still conveying information in an efficient way.
Mockup cred:
FREEPIK
rawpixel.com / FREEPIK
Vectorium / FREEPIK
MOCKUPS-DESIGN
Photo cred:
Irina Sergeeva
Kike Salazar N
Michael Discenza
John Arano
No Revisions
Elvira Blumfelde
Kyle Head
