Created in fall 2022, VIOLA is my personal brand that I am continuously working on to develop further.
The brand, as well as my personal design style, is characterized by playfulness, boldness, and vibrant colors.
VIOLA is my personal mark for everything I create, whether digital or physical.
I am excited to develop this brand further and see what the future holds.
Mockup Cred: Freepik
When establishing my personal brand, it was essential to infuse it with my unique style. I gravitated towards a playful typeface and lively colors to truly reflect who I am as a designer - someone who loves to infuse creativity and fun into everything I do. My passion for bold and designs that are outside the box is what I strive to adapt into my work!
Striving for a colorful approach, I made a deliberate decision to balance it with neutral tones to enhance the signature pink color. The same decision was made with the typefaces. The signature typeface, which is the “VIOLA” font, carries a distinctive charm. In contrast, all other fonts are simple sans-serif fonts to make the brand name stand out. This results in a delicate yet impactful balance between personal style and professionalism.
